ERP
Import doctors and chemists keyed on your ERP codes, so re-imports update records instead of duplicating them.
Field Force PharmaFeatures
Everything your pharmaceutical sales team needs to plan the day, visit the right doctors, and see what’s working, from the rep’s phone to the director’s desk.
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Everything You Need to Manage Your Pharma Field Force
Route Optimization
A smart daily route for each rep.
Customer Prioritization
The right doctors, first.
Visit Management & Tracking
Plan, check in and record each visit.
Territory Management
Full coverage across all territories.
Field Force Performance
Clear numbers for each rep and team.
Trend Analytics
See trends before they become problems.
Churn Risk Detection
An early warning before important doctors drift away.
Manager Command Center
Your whole field team on one screen.
Optimize Every Pharma Sales Route
Ask any medical rep what slows them down, and traffic will be near the top of the list. Field Force Pharma suggests a smarter route each morning, so more of the day goes to doctors and less to the road.
Route planning
A ready-made route for each rep, built from the day’s doctor and chemist visits.
Visit sequencing
Visits are lined up around clinic timings, so reps arrive while doctors are seeing visitors.
Directions in one tap
Reps open directions to each clinic straight from the app.
Travel efficiency
Fewer trips back and forth across town, and lower fuel and travel costs.
Planned vs. actual
Managers see how far each day departed from the suggested route.
Advice, not orders
Reps can change the order when plans change on the day.
Help Representatives Focus on the Right Customers
No rep can give 150 doctors the same attention. Field Force Pharma helps each rep focus on the doctors who need a visit most.
Customer prioritization
Doctors and chemists furthest behind their visit plan rise to the top of each rep’s list, weighted by how often each should be seen.
Visit prioritization
See who is due for a visit, and who was seen just last week.
Customer activity
Notes from the last visit are ready before the rep walks in.
Coverage gaps
Find doctors who aren’t getting the visits their plan calls for.
Follow-up planning
Overdue doctors stay on the dispatch list until they are seen.
Churn risk
Doctors with no recent visit are flagged before they drift away.
Manage and Track Pharmaceutical Field Visits
A report written at 10 p.m. tells you what a rep remembers. Field Force Pharma tells you what actually happened, because each visit is verified at the clinic, at the time it happens.
Visit planning
Managers add visits to each rep’s plan in a few clicks.
Visit scheduling
Reps see today’s visits on their phone, with a notification when new ones are added.
Location-verified visits
Reps can only check in within a set distance of the clinic or pharmacy, and the time and location are recorded. A geofenced check-out confirms they were still there when the visit ended.
Geo-tagged photos
Photos carry the place and time they were taken, your company can require them straight from the camera, and the same photo on two visits is flagged.
Field activity tracking
Products discussed, doctor feedback and photos, captured on your own visit form.
Visit history
A full record of visits to each doctor, saved in one place.
Manager visibility
Review visits as they come in, with no waiting for reports.
Manage Pharmaceutical Sales Territories
Set up your regions, areas and territories once. After that, each manager sees exactly their part of the business, and nothing falls through the cracks.
Territory assignment
Assign doctors, chemists and reps to territories, or upload them from a spreadsheet (CSV).
Rep allocation
When a rep leaves, hand all their doctors to someone new in one step, with history included.
Territory performance
Compare visits and coverage across territories.
Regional visibility
Roll territory numbers up to area, region and national level.
Territory coverage
See which doctors were visited this month, and which were missed.
Territory optimization
Spot reps with too many doctors and areas with too few visits, then rebalance.
Turn Pharma Field Data Into Clear Trends
Each visit your reps make tells you something. Field Force Pharma puts thousands of visits together and turns them into simple answers to the questions managers ask each month.
Visit trends
Are visits going up or down, and where?
Customer behavior
Which doctors are getting more attention, and which less?
Territory performance
Which territories are improving, and which are slipping?
Rep performance
Which reps could use support before they fall behind?
Coverage gaps
Which doctors and areas are getting fewer visits than planned?
Progress against plan
How far through this month’s visit plan is each territory?
Identify Potential Customer Churn Risks
Losing a doctor rarely happens overnight. Visits get missed, then a competitor's rep starts showing up more often. Field Force Pharma spots that pattern early, so you can act while there's still time.
Data
Visit frequency and activity for each doctor and chemist.
Risk signal
A doctor has had no visit for 60 days, or fewer than half their planned visits in 90 days.
Churn risk list
The doctor appears in the manager’s reports, with the reason they were flagged.
Follow-up action
The manager plans a visit, and it lands straight on the rep’s schedule.
Measure Pharmaceutical Sales Team Performance
Good reviews start with good numbers. Field Force Pharma gives all managers the same clear, fair picture of how the team is doing.
Visits
Visits completed, missed and coming up, by day, week and month.
Customer coverage
How much of each rep’s doctor list was visited this period.
Activity levels
Average visits per day and time spent in the field.
Territory performance
How each territory compares with the others.
Rep performance
Each rep’s progress against their visit plan.
Visit details
Products discussed and anything else your visit form asks for.
Trends over time
How each number is moving, month after month.
One Command Center for Your Pharma Field Force
"Where are you? Did you see the doctor? Send me your report." If that sounds like your managers' day, the Field Force Pharma Command Center answers those questions before anyone has to ask.
Representatives
Who has started their day, where they’ve been, and how many visits they’ve made.
Territories
Coverage and performance for each territory you look after.
Visits
Completed and upcoming visits, with notes and photos.
Customers
Each doctor’s and chemist’s full visit history.
Performance
Team and rep results against plan.
Watch list
Overdue doctors, missed visits and at-risk accounts.
Analytics
Trends and insights, ready for your weekly meeting.
Give Medical Representatives the Tools They Need in the Field
Your reps use Field Force Pharma more than anyone, so the app is built to make their day easier: less planning, less paperwork, and credit for each visit they make.
Customer information
Each doctor’s details, specialty and history, right on their phone.
Visit management
Today’s visits, quick check-ins and short visit notes.
Route information
The day’s route, with directions to each clinic.
Field updates
Record what was discussed and add photos on the spot.
Works without internet
No signal in the hospital basement? Visits are saved and sent automatically later.
Notifications
A message when visits are added or withdrawn.
How Field Force Pharma Supports Pharma Sales
| Pharma challenge | Field Force Pharma capability | Outcome |
|---|---|---|
| Hours lost in traffic | Route Optimization | More doctor visits in the same day |
| Too many doctors, too little time | Customer Prioritization | Overdue doctors get seen first |
| Visits reported, but not confirmed | Visit Tracking | Each visit on the report is a real one |
| Uneven territory coverage | Territory Management | Each territory gets its fair share of visits |
| Reviews based on gut feel | Performance Analytics | Fair, clear numbers for each rep |
| Problems spotted too late | Trend Analytics | Early warnings while there's time to act |
| Doctors drifting to competitors | Churn Risk Detection | Faster follow-up with at-risk doctors |
| Managers chasing updates by phone | Manager Command Center | The whole team on one screen |
Connect Field Force Pharma With Your Existing Systems
Field Force Pharma works hand in hand with the tools your business already uses, so your field data moves smoothly across your organization.
Company sign-in
Your people sign in through your own directory, such as Microsoft Entra ID, Google Workspace or Okta.
Customer databases
Upload your doctor, pharmacist and chemist lists quickly and easily.
Maps
Smart routes powered by OpenStreetMap, or by your company's own Google Maps account.
Built With Enterprise Data Requirements in Mind
Your doctor lists and field data are valuable. Field Force Pharma makes sure the right people see them, and only the right people.
User access controls
Each person sees only the teams and territories they’re responsible for.
Role-based permissions
Separate roles for admins, managers, reps, view-only users and finance.
Data security
All connections are encrypted, each company’s data is kept apart by the database itself, and keys such as your Google key are stored encrypted.
Data privacy
Rep locations are recorded during work activity only, with their consent.
Auditability
A full record of changes to users, data and settings.
Secure cloud infrastructure
Hosted and looked after by Genetech Solutions.
Frequently Asked Questions About Field Force Pharma Features
Pharma field force management software should include location-verified visit tracking, route planning, doctor prioritization, territory management and performance reports, all in a mobile app for reps. Field Force Pharma adds route suggestions based on real road travel times, six months of visit trends, and a list of doctors falling behind their visit plan.
Customer prioritization helps pharma sales teams spend limited time on the doctors who need it most. In Field Force Pharma, doctors furthest behind their visit plan appear first. For example, a doctor planned for four visits a month who has had one moves above a doctor who is already on track.
Visit trends help pharmaceutical sales teams spot problems before they reach the sales numbers. Field Force Pharma shows six months of visits and coverage for each territory. If a territory drops from 85% coverage to 60% over three months, managers can see the decline early and plan extra visits.
Field Force Pharma flags a doctor or chemist as at risk when they have had no visit for 60 days, or fewer than half of their planned visits in 90 days. The doctor appears on the manager's churn risk list with the reason, so a follow-up visit can be planned quickly.
Field Force Pharma is cloud-hosted on Genetech Solutions infrastructure, and each company's data is kept separate by the database itself. All connections are encrypted, and Genetech staff can only view your data through time-limited, read-only access that your admin grants and can withdraw at any time.
Field Force Pharma protects company and personal data through role-based access, consent-based location tracking and a full audit log. Each user sees only their own part of the sales hierarchy, rep locations are recorded only during working activity, and all changes to users, data and settings are logged for administrators to review.
Field Force Pharma connects with your ERP through spreadsheet imports keyed on your ERP customer codes. Doctor and chemist lists use the same codes as your ERP, so re-imports update existing records instead of creating duplicates. Your staff can also sign in through your company directory, such as Microsoft Entra ID, Google Workspace or Okta.
Every Rep. Every Route. Every Insight.
Every Rep. Every Route. Fully in Your Control.
Tell us how your pharma field team runs today, and we’ll show you what it can achieve with Field Force Pharma. Book your demo today!
Request a Free Demo